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As part of the Downtown Lethbridge Business Revitalization Zone (BRZ) team, I was responsible for managing and enhancing the organization’s social media presence across various platforms. I specialized in photography, video production, and creating engaging social media content through videos and photos, using tools such as Lightroom, Photoshop, and DaVinci Resolve to deliver high-quality visuals. Meta Business Suite was used for all publishing across Instagram and Facebook.
I led marketing initiatives to bolster the visibility and success of over 500 local businesses, showcasing their unique offerings through business spotlights, ‘People of Downtown’ interviews, and tailored copywriting. My work involved crafting compelling blog posts and social media updates that captured the vibrancy of the downtown area, as well as the essence of local events, businesses, and community stories. Through strategic content creation and digital storytelling, I increased community engagement, drove foot traffic to local businesses, and contributed to the ongoing revitalization of downtown Lethbridge.
