As part of the Downtown Lethbridge Business Revitalization Zone (BRZ) team, I am responsible for managing and enhancing the organization’s social media presence across various platforms. My work involves creating engaging content through photography, videography, and reels that highlight the vibrancy and activities of the downtown area. I also craft compelling blog posts and social media updates that capture the essence of local events, businesses, and community stories. Through strategic content creation and digital storytelling, I aim to increase community engagement, drive foot traffic to local businesses, and contribute to the revitalization of downtown Lethbridge.
