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The Zoo’s rebrand was an opportunity to transform the campus pub and grill into a more engaging and versatile destination for students. I built on a strong initial concept, enhancing it with a fresh direction for the color palette to evoke appetizing, vibrant tones that visually link to food and drink. The brand’s voice emphasizes a welcoming, approachable vibe—perfect for a quick break between classes or hosting memorable campus parties.
The design employs organic, food-inspired shapes for a sense of freshness and comfort without being overly literal. A trendy yet approachable typeface ensures the branding feels accessible while staying stylish. The clean, versatile aesthetic works seamlessly across all applications, from menus and signs to social media, napkins, and even staff name tags.
By focusing on creating a brand that’s both functional and emotionally resonant, the rebrand sets the tone for The Zoo as the heart of campus social life, ready to deliver good food, good times, and unforgettable experiences.
