A Nostalgic Revival with a Modern Edge

I envisioned a Kodak rebrand concept that breathes new life into the brand’s timeless identity, blending retro aesthetics with user-generated photography to rekindle the emotional connection between Kodak and its community.

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Reimagining a Legacy Brand

Kodak has always been synonymous with capturing memories, and this rebrand concept embraces that heritage while modernizing its visual language. The refreshed design seamlessly integrates vintage inspiration with contemporary storytelling, making Kodak more relevant to today’s creators.

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New Identity, Same Kodak Soul

• Refreshed Logo: A subtle evolution that maintains Kodak’s recognizable essence while introducing a sleek, contemporary feel.
• Signature Tagline: ‘Frame the Feelings, Keep the Moments’—a statement that encapsulates Kodak’s role in preserving life’s most meaningful snapshots.
• Retro Meets Digital: Classic film textures, a warm color palette, and nostalgic typography blend with bold, modern design elements, ensuring Kodak resonates with both analog enthusiasts and digital storytellers.
• User-Generated Content: A community-driven approach, where Kodak champions the stories its users tell, integrating real photography into its branding to celebrate authentic moments.

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Bridging the Gap Between Film & Digital

This rebrand concept transforms Kodak into more than just a camera company—it becomes a visual storytelling brand for the modern creator. By tapping into nostalgia while embracing digital culture, Kodak’s identity evolves into a fresh, engaging, and emotionally-driven experience that invites users to frame their feelings and keep their moments forever.

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The Kodak rebrand concept is a modern twist on a classic brand, aimed at reigniting its emotional connection with users. Drawing on Kodak’s rich heritage, the project embraces nostalgia through retro-inspired visuals while infusing a contemporary edge. The updated design integrates the community’s photos, making Kodak a celebration of captured memories.

By introducing a refreshed logo, a nostalgic yet modern design language, and the new slogan, ‘Frame the Feelings, Keep the Moments,’ this concept transforms Kodak into a brand that feels both familiar and renewed, appealing to users’ sense of nostalgia and their love for storytelling through photos. The design pays homage to Kodak’s classic color palette and nostalgic film textures, while presenting a modern, vibrant look. This approach makes Kodak a celebration of the memories that users create, solidifying its place in the digital age while honouring its analog roots.