The Kodak rebrand concept is a modern twist on a classic brand, aimed at reigniting its emotional connection with users. Drawing on Kodak’s rich heritage, the project embraces nostalgia through retro-inspired visuals while infusing a contemporary edge. The updated design integrates the community’s photos, making Kodak a celebration of captured memories.
By introducing a refreshed logo, a nostalgic yet modern design language, and the new slogan, ‘Frame the Feelings, Keep the Moments,’ this concept transforms Kodak into a brand that feels both familiar and renewed, appealing to users’ sense of nostalgia and their love for storytelling through photos. The design pays homage to Kodak’s classic color palette and nostalgic film textures, while presenting a modern, vibrant look. This approach makes Kodak a celebration of the memories that users create, solidifying its place in the digital age while honouring its analog roots.
