I designed branding assets for a custom motorcycle shop. We aimed for the branding to be relatively clean and minimal, yet still have a traditional biker essence to it. The gauntlet is part of the owner's family crest, while the wrench is universally regarded as something a mechanic uses. This wordmark is also representative of hands of steel. The text is subtly sliced to convey the 'cutthroat' brand, and it has been converted into a CC logo as an icon the owner can spray paint on bikes, or use in merchandise.
