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Brio Q4 2024 Makeup Line Launch
For Brio’s Q4 2024 makeup line launch, I directed both the art and strategy, managing the project from its inception through to its successful execution. My goal was to craft a campaign that not only captured the essence of the holiday season but also repositioned Brio as a premier all-in-one beauty experience, setting the stage for a transformative new chapter in the brand’s market identity.
Conception and Strategy
The project began with extensive research into market trends, seasonal aesthetics, and consumer behaviour during the holiday season. I collaborated closely with the product development team at Brio to understand the unique qualities of the makeup line and align the campaign narrative with Brio’s broader branding goals.
Campaign Design and Execution
To bring the campaign to life:
I designed a visual identity that combined rich, warm fall tones with elegant holiday accents, creating a seamless transition from autumn to winter. This color palette was applied consistently across all campaign materials.
I directed and executed all product photography, focusing on clean, high-quality shots that highlighted the textures, shades, and premium details of the products. The shoots incorporated a mix of lifestyle and studio setups to evoke both aspirational and relatable elements.
I created promotional assets, including motion graphics, Instagram reels, carousel posts, and print ads. Each piece was tailored to the platform’s audience, ensuring maximum engagement and brand alignment.
