I developed the brand identity for Aurum Coffee, a premium mobile coffee cart designed for weddings, private events, and curated gatherings. The selected concept pairs an elegant custom script wordmark with a playful illustrated mascot, creating a brand that feels refined without taking itself too seriously. Every element from the colour palette and typography to the mockups and supporting brand system was designed to balance sophistication with approachability, giving Aurum a memorable identity that feels equally at home at luxury weddings and casual community events.