I designed the brand identity for Painted Pink, a Calgary-based lip blush studio focused on soft, natural results and confident self-expression. Inspired by the tones and textures of lip tints, the visual system pairs a playful pink palette with clean typography and editorial beauty imagery to create a brand that feels modern, feminine, and refined. The identity was then carried across digital, print, and client-facing touchpoints to create a cohesive experience from first impression through to appointment.